MCP connector · Claude, ChatGPT, Cursor · for agencies and freelance marketers
Live ads, ranked keywords, backlinks, review themes and landing-page speed in one report — then drafts you upload yourself.
Teardown lakesidedental.example for my Manchester dental client. Then draft five RSA headlines.
teardown · 20 credits · 41s
Lakeside Dental — 6 angles, cached 24h.
Full report at /t/8f3a… · 5 headlines drafted, all ≤ 30 characters · export_campaign_draft ready for Google Ads Editor
Sample. Fictional business, illustrative numbers.
Ad Library in one tab, a keyword tool in another, a backlink tool, PageSpeed, then scrolling reviews. Then a doc for the client.
One tool for ads, another for SEO. Neither reads the reviews or the landing page, and neither speaks to your AI client.
Marketing MCPs today connect to your own accounts. Teardown looks outward, at anyone, with no access to their accounts or yours.
The report
One competitor, six angles, plus drafts. Rendered in your AI client as markdown and at a shareable page. Below is a sample for a fictional dental practice.
Invisalign from £89/month. Free consultation this month.
New patient exam and X-rays for £45. Book online in 60 seconds.
Nervous about the dentist? Meet the team first. No drill, no pressure.
4 active. Meta’s API returns ads delivered in the EU and UK.
Emergency Dentist Manchester | Same-Day Appointments
Open 7 days. Online booking. 0% finance available on treatments.
lakesidedental.example/emergency
Invisalign Manchester | From £89 a Month
Free consultation. Clear aligners fitted by our in-house orthodontist.
lakesidedental.example/invisalign
6 active text ads. 2 shown.
| Keyword | Pos. | Volume | CPC |
|---|---|---|---|
| dentist manchester | 3 | 6,600 | £3.10 |
| emergency dentist manchester | 2 | 2,400 | £4.85 |
| invisalign manchester | 5 | 1,300 | £6.20 |
| teeth whitening manchester | 7 | 1,000 | £2.40 |
| dental implants manchester | 11 | 880 | £9.10 |
…finally found a dentist who explains everything before starting.
…knew the cost before I sat in the chair, no surprises.
…ten to fifteen minutes late most visits.
Text, rating and theme only. Author names are never stored.
draft_ad_variants → export_campaign_draftGoogle RSA headlines · limit 30
Description · limit 90
Export
A file. You review it and upload it. Teardown never writes to an ad account.
How it works
Claude: Settings → Connectors → Add custom connector. Cursor and Claude Code: one JSON block. ChatGPT: developer mode.
{ "mcpServers": { "teardown": {
"url": "https://mcp-marketing.lab.brifio.me/mcp"
} } }Name the competitor and the client. Ask for the whole thing or one angle — ads, keywords, reviews, landing.
teardown competitor.com for my Austin HVAC client, then draft 5 headlines against their offer
The report lands in the chat and at a shareable page. Drafts come as a Google Ads Editor CSV or Meta bulk sheet. You check them. You upload them.
Early access: the connector is being opened to the first users now. Free teardowns are prepared by hand with the same tools while that happens.
Ten tools
All ten are declared read-only (readOnlyHint: true). One credit per call. teardown runs about twenty.
teardownRuns the seven tools below on one competitor and returns structured JSON plus a shareable report page.~20 credits · orchestrator
competitor_ads_metaActive ads from the official Meta Ad Library API. Returns EU/UK delivery only and says so in every result.Meta Ad Library API
competitor_ads_googleText, image and video ads from Google Ads Transparency by advertiser or domain and region.Google Ads Transparency via SerpApi
keywords_for_domainKeywords the domain ranks for, with position, search volume and CPC.DataForSEO Labs
serp_snapshotOrganic results and the local pack for one keyword in one location.DataForSEO SERP
backlink_summaryReferring domains, backlink count, top anchors and source types.DataForSEO Backlinks
public_reviews_themesThemes, counts and short quotes from public Google reviews. Author name, photo and profile are never stored.DataForSEO Business Data + LLM
landing_auditPageSpeed scores, LCP, headline, CTA, forms and the pixels on the page (Meta, GA4, GTM, TikTok).PageSpeed Insights + fetch
draft_ad_variantsCopy variants that respect platform limits: Google RSA 30/90, Meta primary text 125.LLM
export_campaign_draftGoogle Ads Editor CSV or Meta bulk sheet with limits and final URLs validated. Produces a file, not a change to your account.File download
Compared with what you use today
| Ad spy tool | SEO suite | Official Meta / Google MCPs | Teardown | |
|---|---|---|---|---|
| Competitor’s live ads | ✓ | — | — | ✓ Meta EU/UK + Google |
| Competitor’s keywords and backlinks | — | ✓ | — | ✓ |
| Review themes and landing audit | — | partial | — | ✓ |
| Works on any competitor, no account access | ✓ | ✓ | your accounts only | ✓ |
| Runs inside Claude / ChatGPT | some | locked to top plans | ✓ | ✓ |
| Writes to your ad account | — | — | yes, live | never — exports a draft |
| Data sourcing | often scraped | own index | first-party | licensed APIs only |
| Entry price | subscription | subscription, tools locked to plan | free | free tier · $29 |
Pricing
1 credit = 1 tool call. A full teardown runs about 20. Prices in USD.
$0
Enough to see the report on your own client’s competitor.
$29/mo
One freelancer, one client at a time.
$59/mo
A small agency’s active roster.
$119/mo
Your logo on the report page. No Teardown footer.
Overage is off by default; you get a note at 80% of your credits. Cached data is shared, so a competitor already pulled today costs the same credit but no wait. Billing opens with the connector — nothing on this page charges a card.
FAQ
Meta’s Ad Library API returns ads delivered in the European Union and the United Kingdom (plus political ads worldwide). We use only that official API, so the report labels Meta results EU/UK in every output. Google Ads Transparency covers the US and other regions.
No. Version 1 never connects to an ad account. It reads public, licensed data about the competitor and exports a file. You review the file in Google Ads Editor or Meta’s bulk sheet and upload it yourself.
Meta Ad Library API, Google Ads Transparency (through SerpApi), DataForSEO for keywords, SERPs, backlinks and public Google reviews, and Google PageSpeed Insights. No scraping of Meta, TikTok or LinkedIn. No Ahrefs or Semrush behind the scenes.
Volume and CPC are estimates from DataForSEO, like every keyword tool. Positions are live. Check in Keyword Planner before you bid; the report is a starting point, not a quote.
Claude web and desktop through a connector URL, Claude Code, Cursor and any client that speaks MCP over HTTP. ChatGPT in developer mode. Setup is a URL or a short JSON block — no developer needed.
The tool returns a readable message with a link to upgrade. Overage is off by default, so a runaway agent loop cannot bill you. You get a note at 80% of your plan.
One of your clients, or your own company. Competitors per brand are not capped; credits are. Solo is one brand, Pro five, Agency fifteen.
Teardown pays for data per request and caches every source for 24 hours, so a competitor five people ask about costs one fetch. There is no dashboard to maintain — your AI client is the interface.
Yes. Each teardown gets a page at /t/… that you can forward. The Agency plan removes the Teardown footer and adds your logo.
Start with one
You get the report for that competitor, built with the tools above. If it is useful, connect Teardown to your Claude and run it on the rest.